The chosen charity was Imperial Cancer Research Fund.

The Imperial Cancer Research Fund (ICRF) was founded in 1902 as the Cancer Research Fund, changing its name to the Imperial Cancer Research Fund in 1904. It grew over the next twenty years to become one of the world's leading cancer research charities. Its flagship laboratories formerly at Lincoln's Inn Fields, London, and Clare Hall, Hertfordshire.

The British Empire Cancer Campaign (BECC) was founded in 1923, and initially drew a hostile response from ICRF and the Medical Research Council, who considered it a rival. "The Campaign", as it was colloquially known, became a very successful and powerful grant-giving body. In 1970, the charity was renamed The Cancer Research Campaign (CRC).

On the 4th Feb 2002 the two organisations merged to form Cancer Research UK, the largest independent research organisation in the world dedicated to fighting cancer.

Around 40% of research expenditure (27% of its total spending) is on basic laboratory research into the molecular basis of cancer. The remainder supports research into over 100 specific cancer types, focusing on drug discovery and development; prevention, early detection and imaging; surgery and radiotherapy; and cancers where survival rates are still low, such as oesophageal, lung and pancreatic cancers.

The charity funds the work of over 4,000 researchers, doctors and nurses throughout the UK, supports over 200 clinical trials and studies cancer and cancer risk in over a million people in the UK.

CRUK is now the chosen charity, an organisation dedicated to finding the answer to cancer.